"Our intention is that it's like life insurance for these people. We want it to be something they can count on."
Park Place Payments is trying to bring a friendlier and, not coincidentally, female face to the cutthroat commission-based world of payment processing, which is dominated by decades-old incumbents such as FIS, Chase and First Data.
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Samantha Ettus founded Park Place Payments, which she calls a sales-force-as-a-service business, a play on the plethora of software-as-a-service startups. The Woodland Hills-based startup just closed a $1.5 million seed round to make payment processing friendlier and more flexible.
What began as a social app for collectors has ballooned into a digital stage for live auctions and unboxing videos. Since January, the Los Angeles tech startup has hired some 40 employees and leased a 10,000 square-foot office space in the Marina Arts District.