"I feel like no matter what the album does, it's still, like, at least you tried to invest in something."
Detroit rapper Rocky Badd will be going public. With the help of L.A. startup AmplifyX, she'll be selling shares in her next album's royalty income. Entertainment reporter Sam Blake looks at how artists are using fractional ownership to build a legion of super fans financially and emotionally invested in their success.
Would you want to buy a stake in your favorite artist's future income? AmplifyX, a new L.A. startup, is joining the fray of companies offering fractional music ownership, and turning fans into their de-facto marketing department. Read more >>
California's new consumer data privacy law will mean more pain for businesses trying to comply with privacy law, but it could also make it much easier to do business with European companies. Senior reporter Tami Abdollah explains >>