Our Mission

by Spencer Rascoff, Co-Founder

Four years ago, I moved back to Los Angeles, my hometown. I'd spent the previous 15 years running a startup in Seattle (Zillow) and the five years before that at my prior startup in San Francisco (Hotwire). After almost 20 years away, it was time to come home.

Both San Francisco and Seattle have well-deserved, global reputations for innovation. Their tech scenes are robust, and I was proud to have played an active role in each of them as a founder, angel investor, mentor to other startups, and tech exec. But L.A.?

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Our Team
Sam N. Adams
Co-founder, CEO
Sam Adams serves as chief executive of dot.LA. A former financial journalist for Bloomberg and Reuters, Adams moved to the business side of media as a strategy consultant at Activate, helping legacy companies develop new digital strategies. Adams holds a bachelor’s degree from Harvard College and an MBA from the University of Southern California. A Santa Monica native, he can most often be found at Bay Cities deli with a Godmother sub or at McCabe's with a 12-string guitar. His favorite colors are Dodger blue and Lakers gold.
Rachel Uranga
Managing Editor, News
Rachel Uranga is dot.LA's Managing Editor for News. She is a former Mexico-based market correspondent at Reuters and has worked for several Southern California news outlets, including the Los Angeles Business Journal and the Los Angeles Daily News. She has covered everything from IPOs to immigration. Uranga is a graduate of the Columbia School of Journalism and California State University Northridge. A Los Angeles native, she lives with her husband, son and their felines.
Eric Zassenhaus
Managing Editor, Platforms & Audience
Eric Zassenhaus is dot.LA's managing editor for platforms and audience. He works to put dot.LA stories in front of the broadest audience in the best possible way. Prior to joining dot.LA, he served as an editorial and product lead at Pacific Standard magazine and at NPR affiliate KPCC in Los Angeles. He has also worked as a news producer, editor and art director. Follow him on Twitter for random thoughts on publishing and L.A. culture.
Kelly O'Grady
Chief Host & Correspondent, Head of Video
Kelly O'Grady is dot.LA's chief host & correspondent. Kelly serves as dot.LA's on-air talent, and is responsible for designing and executing all video efforts. A former management consultant for McKinsey, and TV reporter for NESN, she also served on Disney's Corporate Strategy team, focusing on M&A and the company's direct-to-consumer streaming efforts. Kelly holds a bachelor's degree from Harvard College and an MBA from Harvard Business School. A Boston native, Kelly spent a year as Miss Massachusetts USA, and can be found supporting her beloved Patriots every Sunday come football season.
Katherine Phan
Director of Events
Katherine Phan is dot.LA’s Director of Events. Katherine has years of experience producing events, activations and summits working with startups to Fortune 500 companies in industries such as tech, film, television, fashion and lifestyle. Throughout her career, Katherine has created high-end, high-caliber events ranging from intimate dinners to 2,000+ attendee summits. Katherine holds a bachelor’s degree from UCLA. During her down time, she enjoys being an armchair expert in film and food.
Ben Reiss
Director of Business Operations
Ben Reiss serves as Director of Business Operations for dot.LA. With over 20 years of experience in business development and strategic partnership cultivation, Ben's background spans both digital media and economic development industries. Ben comes to dot.LA from the Los Angeles Area Chamber of Commerce. Prior to that, he was the director of the Sunset Strip Business Improvement District and director of business development of FilmOn TV Networks. Ben is a 3rd-generation L.A. native and a UCLA Bruin who is a seasoned musician, foodie, dog-lover and coffee enthusiast.
Sam Blake
Reporter
Sam Blake is dot.LA's entertainment reporter. Prior to joining dot.LA, he had a writing fellowship with The Economist, where he wrote primarily for the business and finance sections of the print edition. Sam previously interned at KCRW and hosted a podcast at UCLA's college radio station while completing his dual-degree MBA and Master's in Public Policy. A native of Detroit, Sam previously lived in Madison, Wisconsin and New York City. He studied history at the University of Michigan and speaks four languages.
Harrison Weber
Sr. Reporter
Harrison Weber is dot.LA's senior finance reporter. They previously worked for Flipboard and leading business and technology outlets, including Gizmodo, Fast Company and VentureBeat. Find them on Twitter (@harrisonweber) and send tips on L.A. venture deals via email (harrison@dot.la) or Signal’s encrypted messaging app (917-434-4978). Pronouns: they/them.
Keerthi Vedantam, dot.LA
Keerthi Vedantam
Bioscience Reporter
Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C.
Lianne Moreno, dot.LA
Lianne Moreno
Operations Manager
Lianne Moreno is dot.LA's Operations Manager. She has several years experience serving the tech and financial services industry. Lianne thoroughly enjoys creating efficient systems to optimize operations within organizations. In her spare time, you can find her at Orangetheory or cooking up a storm at home. Lianne is originally from Caracas, Venezuela and Miami. She holds a bachelor's degree from USC.
Luis Gomez, dot.LA
Luis Gomez
Engagement Editor
Luis Gomez is dot.LA's Engagement Editor. His role is focused on understanding and growing dot.LA's audience on social media and other digital products. Prior to joining the dot.LA team, he served as the audience growth consultant for Capital & Main. He has also previously worked as a digital producer for The San Diego Union-Tribune, NPR affiliate KPCC in Los Angeles and Yahoo. He is a first-generation immigrant from Mexico and a journalism alum from Cal Poly Pomona.

Editorial Independence

dot.LA maintains a firewall between our news coverage decisions and all sources of revenue. This separation ensures that financial support does not present a conflict of interest for our journalism or compromise our editorial independence.

Investments, grants, and sponsorships from individuals and organizations help to fund our journalism, but our news judgments are made independently and not on the basis of funding support. Acceptance of investment does not constitute implied or actual endorsement of investors or their positions.

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Ethics Guidelines

dot.LA aims to shine a light on the tech and startup scene in Los Angeles. In pursuit of providing fair and accurate coverage of this burgeoning scene, every editorial member of the organization is expected to uphold dot.LA's journalistic integrity avoiding perceived or real conflicts of interests and refusing pay or influence in exchange for coverage.

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Contact Us

dot.LA editors, reporters and executives always appreciate feedback and input on our stories and editorial objectives. We encourage sources to reach out with tips and story ideas and readers to get in touch with feedback and ideas of how we can improve.

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In The News

L.A.'s booming tech scene gets its own publication to cover it,

with all-star investors On Thursday, Rascoff announced the launch of dot.LA, a new company that will focus on covering the tech milieu in Southern California and hosting local events.

Former Zillow CEO Spencer Rascoff launches dot.LA, a news site for Southern California tech:

Nearly a year after stepping down as CEO of Seattle-based Zillow Group, Spencer Rascoff has turned his focus to the tech and startup scene in his hometown of Los Angeles, leading the launch of a news and events company to cover it all: dot.LA.

dot.LA Seeks Audience for Tinseltown’s Startup Boom:

The tech industry in the City of Angels is booming and Dot.La, a new digital media startup, wants to tell its story.

New tech-focused journalism site, dot.LA, takes off:

2019 was a tough year for the media landscape. An estimated 7,000 jobs were lost, and many publications went dark. The OC Weekly and Pacific Standard Magazine both closed their doors last year.

Here Are the Five Journalists Launching Tech News Site dot.LA:

Tech news site dot.LA will have a staff of five to cover technology news in and around Los Angeles when it launches on Jan. 27.

Uranga helps kick off new online pub dot.LA

Rachel Uranga has joined the founding editorial team of a new online that launches today. dot.LA focuses on L.A.'s startup and tech community.

Big Names Back a Los Angeles News Start-up:

dot.LA, a news media outlet dedicated to covering Los Angeles's tech and start-up scene, will announce today that it is beginning operations with a $4 million round of seed financing. Its list of backers reads like a who's who of the California investment community.