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At UCLA, Professors See 'Exciting Opportunities' in AI Writing Tools
Nat Rubio-Licht
Nat Rubio-Licht is a freelance reporter with dot.LA. They previously worked at Protocol writing the Source Code newsletter and at the L.A. Business Journal covering tech and aerospace. They can be reached at nat@dot.la.
Generative AI is tech’s latest buzz word, with developers creating programs that can do anything from writing an academic essay about guitars and elevators to creating photorealistic paintings of majestic cats.
ChatGPT, a platform built by DALL-E 2 and GPT-3 founder OpenAI, is the latest one of these tools to go viral. But this tool can go far beyond writing a version of the Declaration of Independence in the style of Jar Jar Binks. It has the capability to write full essays on almost any subject a college kid could desire — creating another layer of complex technology that humanities professors now have to consider when they teach and dole out assignments.
\u201cSo #ChatGPT can easily write college essays now. Turnitin won't touch this. So are we ready to rethink assessment yet?\u201d— Colin D. Wren (@Colin D. Wren) 1670580381
While ChatGPT does have some limitations (It can only write up to 650 words per prompt), some students have taken to Reddit to talk about the potential uses and workarounds of the word limit to help them pass their classes. Ironically, another student even used the AI to write an apology email to his professor for using AI to write his emails.
One student wrote, “As finals are hitting, I’ve written 6 papers for people and made a great chunk of change. Same day turnaround, any size paper with perfect grammar and in depth writing plagiarism free is a pretty lucrative way to advertise oneself to a bunch of cracked out stressed college students.”
But despite the tool’s internet virality among desperate college students, UCLA professors told dot.LA that they aren’t worried about ChatGPT’s capabilities. Rather than viewing the technology as something they have to shield students from using, they see it as another potential tool in their arsenal and something they can implement in their classrooms.
\u201cI asked ChatGPT to write an essay on mental health. Returned essay immediately. College professors don\u2019t need to worry; the essay contained mostly weak verbs and no advanced grammar.\u201d— Heather Holleman (@Heather Holleman) 1670419435
“My sense of ChatGPT is that it's actually a really exciting opportunity to reconsider what it is that we do when we write things like essays,” said Danny Snelson, assistant professor of English at UCLA. “Rather than raising questions of academic integrity, this should have us asking questions about what kinds of assignments we give our students.”
Snelson tried ChatGPT out for himself, prompting the platform to write an essay about “the literary merit of video games that cites three key scholars in the field.” As it does, ChatGPT instantaneously churned out an essay which answered the prompt accurately and synthesized the arguments of three scholars in a compelling way. But Snelson could spot flaws in its work. The writing style was repetitive and the scholars the AI chose were not diverse.
“I probably will give my students the assignment on the first day of class to write a ChatGPT essay about a topic they know nothing about,” Snelson says. “Then have them discuss the essays that ChatGPT has written for them and what the limits of their arguments are.”
Christine Holten, director of Writing Programs and the UCLA Undergraduate Writing Center, said that she and other instructors are currently having similar talks about how to integrate these tools in a responsible way.
“One way is to allow students to use them,” she said. “Build them into the course, and allow reflection about the bounds of their use, what their limitations are, what are their advantages? How does it change their composing?”
Along with dissecting the platform’s limitations, Snelson also sees using ChatGPT as a tool to propel students’ writing even further. For example, one of the hardest parts about writing an essay is the first line. Having an AI write it for you can be a great starting point to push past the “blank page dilemma,” he said.
And while ChatGPT can write a passable essay on almost any subject, Snelson said students still need to have an understanding of the subjects they’re writing about. “Having a live conversation about Chaucer in the classroom, a student is not going to be helped by an AI,” he said.
“In the real world, you have access to information, you have access to writing tools,” Snelson added. “Why should (academics) disavow or disallow those kinds of tools?”
To that end, Holten said she recognizes that ChatGPT “raises the stakes” by circumventing tools that academics have relied on to detect plagiarism. But students turning in papers that aren’t their own isn’t new: Essay mills have existed for a long time, and Instagram is filled with pages that will sell students an academic paper.
“We have to do our part by trying to craft assignments carefully and making sure that we're not assigning these open-ended prompts of the sort that could be bought from paper mills,” she said.
It helps, too, that ChatGPT may already be working on a solution. Scott Aaronson, who works on the theoretical foundations of AI safety at OpenAI, said in a blog post that he’s working on a tool for “statistically watermarking the outputs of a text model like GPT” that adds in an “otherwise unnoticeable secret signal in its choices of words” to prevent things like academic plagiarism, mass generation of propaganda or impersonating someone’s writing style to incriminate them, though it's unclear how far away this development is.
“We want it to be much harder to take a GPT output and pass it off as if it came from a human,” Aaronson wrote.
All of which explains why even despite claims that high-school English and the student essay are nearing their death knell, Holten thinks, ultimately, “The availability of ChatGPT is not likely to change very much.”From Your Site Articles
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Nat Rubio-Licht
Nat Rubio-Licht is a freelance reporter with dot.LA. They previously worked at Protocol writing the Source Code newsletter and at the L.A. Business Journal covering tech and aerospace. They can be reached at nat@dot.la.
nat@dot.la
Viral Fame Pays Off — Coachella Has Become A Gold Mine for Influencers
05:01 AM | April 20, 2023
Evan Xie
If someone attends Coachella and doesn’t make a TikTok about it, did they even go? Scrolling through any social media feed over the past few days, it seems like the answer is a firm “no.” Instead, people document everything from the food they ate to the cowboy boots they wore. The is even a genre of video dedicated to complaining about Coachella.
On TikTok, videos tagged #Coachella2023 have already amassed over 1.6 billion views—already up from #Coachella2022, which had 1.5 billion views and the second weekend has yet to begin. On Instagram, the hashtag has almost 37,000 posts. Sure, some of the content is posted by people attending the festival for fun. But a quick scroll through either platform shows that influencers have created the vast majority of the posts.
Content isn’t even limited to the two festival weekends. In the months leading up to Coachella, people share survival tips and outfit inspiration. And, afterward, the outfits reviews judge who captured the current trends and who fell flat.
This flood of content has led many to deride the influencers swarming Coachella. Critics say that the focus on fashion has ruined the festival and that influencers ushered in this change. A recent video by the singer Loren Grey, who rose to fame through TikTok, only confirmed these issues. Grey dubs Coachella “the influencer Olmpyics” despite the fact that many don’t even attend the festival. Instead, she says they film outfit and lifestyle content from the desert to make it look like they were in the thick of things.
So how did Coachella transform from a music-centric event to a TikTok content farm?
The influencers aren’t entirely to blame. Instead, people should point fingers at the brands Coachella works with to sponsor the festival. Brands like Neutrogena, H&M and Casetify—three of this year’s sponsors—all work with influencers to produce content from the festival and promote their products.
But the biggest player in Coachella’s influencers world is Revolve. Since 2015, the fashion company has produced the Revolve Festival concurrently with the first festival weekend, where they invite social media influencers and celebrities to network while watching trending artists perform. And, though influencers made Coachella content prior to Revolve Festival, the new event was a clear turning point in how brands could benefit from social media stars.
Revolve also works with influencer marketing agencies to gift clothes to attendees prior to Coachella. Evidently, the strategy works—back in 2018, the company said sales from the Monday before the festival were higher than Cyber Monday. The music festival has only become more crucial for the brand’s sales since then, with Revolve likening the festival to a retail Superbowl.
But it’s hardly just Revolve that’s capitalizing on the festival. Last year, one influencer said she earned $2,000 per Instagram post featuring Coachella content. Another influencer was paid $2,500 for three Instagram stories and a Reel in addition to a free ticket compliments of one of the brands she partnered with.
The reliance on influencer marketing during the festival is just a reflection of a wider focus on social media marketing. In recent years, brands are leaning even further into the presumed authenticity of micro-influencers who attend the festival. Which of course, means more content from more people.
So as annoying as some people find the unending stream of content, it’s time to accept that Coachella has long been a networking event for those whose livelihood depends on creating a glut of “get ready with me” videos.
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Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
https://twitter.com/ksnyder_db
What Does a TikTok Ban Mean for the Company’s LA Workforce?
05:00 AM | March 22, 2023
Evan Xie
From mass layoffs to the rocky economic climate, tech workers have had a rough few months. TikTok hasn’t been immune to these issues. In July, the company laid off about 100 employees across the globe, and then cut at least 20 advertising employees one month later. In January, TikTok cut a handful of people from its HR department over the team’s “limited practical value” to the company.
But TikTok also faces a problem different from any of its competitors—the US government is assessing whether or not its platform should be banned from the country. Leaving TikTok’s current 32,000 headcount in jeopardy of mass layoffs.
Though the company’s Chinese ownership is at the root of its political dispute, TikTok’s US headquarters are in Culver City. First opened in January 2020 with 400 employees, the location brought employees back to the office twice a week in July 2022. TikTok has not released information about how many employees work out of LA, but its Mountain View office houses roughly 1,000 employees. LinkedIn lists around 1,000 LA-based employees, but that number is slightly muddled by influencers listing TikTok as their employer. Offices in New York City, Austin and Nashville round out its US footprint.
Of course, TikTok could still be bought out by another company. But it's unclear what company would pay TikTok’s fee, which ranges from $40 billion to $100 billion. Experts have noted that major tech companies like Google and Meta already run their own social media platforms, so buying a competitor would open them up to antitrust scrutiny.
Others point to Microsoft and Oracle as potential buyers. But both companies have undergone recent layoffs this year, which brings into question how many TikTok employees would be kept aboard. Microsoft has also funneled $10 billion into OpenAI, which means the company might not be interested in diverting funds to a social media platform. Whoever the new owner is, the company could potentially scrap TikTok’s Culver City office, leaving a gaping hole in LA’s tech scene.
Still, any TikTok employee who survives a potential sale may benefit from a change in ownership. Even before the company was under political fire, TikTok faced scrutiny for cultural differences between its Chinese owner and its US offices. Last year, multiple employees across the country spoke out about being pressured to adhere to China’s “996 policy,” which has employees work 9 a.m. to 9 p.m., six days a week. Its content moderates have revealed taxing work environments that exposed them to graphic content. And even high-level executives have struggled as TikTok’s parent company, ByteDance, maintained decision-making authority.
If Congress does vote to ban TikTok, that could leave thousands of employees across the country in search of new jobs. And it couldn’t come at a more difficult time. Meta, Snapchat and Twitch, among other social media companies, have all had mass layoffs in the past few months. Which means there’s already a pool of unemployed tech workers in search of work, a number of whom have decidedly turned to other fields.
It’s unclear what the long-term timeline of the TikTok ban looks like and when the government’s ultimate decision will hit employees. But LA’s tech scene might need to brace itself for a mass wave of employees seeking a new home. And this time, they won’t have TikTok to document their employment woes.
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Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
https://twitter.com/ksnyder_db
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