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Retail is now live streaming.

Popshop Live, which raised $3 million led by Floodgate and Abstract Ventures, wants users to shop on their phones as if they're browsing through products and interacting with clerks in a store. The live-streaming service takes a new twist on home shopping.

Launched last year by CEO and founder Danielle Li, Popshop Live will use the funds to help build out its audience as the company tries to convince shop owners to set up mini-studios inside their businesses. In all the company has raised $4.5 million.

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  • Snap Stock Closes 6% Up After Pompeo's TikTok Threat
  • Could the U.S. Ban China-Based TikTok?
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Little more than a month after a much-hyped entry into big-budget video games, Amazon is pulling back "Crucible," its new free-to-play PC shooter, and moving the title to closed beta.

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