
Get in the KNOW
on LA Startups & Tech
XOur Mission
Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.

by Spencer Rascoff, Co-Founder
Four years ago, I moved back to Los Angeles, my hometown. I'd spent the previous 15 years running a startup in Seattle (Zillow) and the five years before that at my prior startup in San Francisco (Hotwire). After almost 20 years away, it was time to come home.
Both San Francisco and Seattle have well-deserved, global reputations for innovation. Their tech scenes are robust, and I was proud to have played an active role in each of them as a founder, angel investor, mentor to other startups, and tech exec. But L.A.?
When I came back to L.A. in 2016, I was blown away by all the innovation that was happening here. We had great companies here: Snap, Tinder, Bird, Cloud Kitchens, and many more. But the innovation and entrepreneurial spirit was much more widespread than I suspected. After I moved back, I reconnected with many old friends and started to plug into the tech and startup scene. I advised entrepreneurs, met with VCs and invested in some companies, which gave me incredible insight to the diversity of companies being started here, and the spirit of the people innovating here.
I found that L.A. has all the ingredients necessary for a vibrant tech and startup ecosystem: angel investors, early- and late-stage VCs, private equity, unicorns, big exits, public companies, and great universities. In short, there was much more going on in L.A. tech than I expected.
The tech and startup scene in L.A. is geographically spread out (from Venice and Santa Monica to the west, to downtown L.A. and Silver Lake to the east; from the north San Fernando Valley to El Segundo to the South), and is spread across so many industries (aerospace, gaming, ecommerce, AdTech, FoodTech, media, and more). Because of its breadth and diversity, no one seemed to have a good handle on the size and scope of the overall LA tech scene. There was no town crier to unify the community and to shine a light on it. In short, the missing ingredient was journalism.
That's where dot.LA comes in. We are a news and events company with a mission of shining a light on the innovation in the L.A. startup and tech community.
We're inspired by Geekwire in Seattle and TechCrunch in the Bay Area -- both fantastic sources of journalism and essential parts of their communities. We're also inspired by the great outlets that cover the entertainment industry. In fact, our editor-in-chief comes to dot.LA from Variety.
I can't think of a better time to launch dot.LA. The 2020s are going to be an explosive decade for our city and its business community. I predict that in 2030, we'll look back and say the 20s were to L.A. as the 00s were to San Francisco: a decade that changed everything, and redefined how people across the world look at our city. We are already home to companies operating at the fascinating intersections of tech, fashion, entertainment, pop culture and media. That's distinctly LA, and it's only going to grow. One of the first tasks of the editorial team at dot.LA was to conduct a census of the size and scope of the tech scene here, and we were impressed by what we found. We identified over hundreds of tech companies and startups covering dozens of subsectors of tech, with hundreds of thousands of employees across Los Angeles. As I said, there's more here than most people realize!
dot.LA will be here to chronicle it all. Our newsroom is already staffed with 7 incredible reporters from places like The Wall Street Journal, the Associated Press, the Los Angeles Times and NPR. With more reporters dedicated to covering Los Angeles startups and entrepreneurship than any other news outlet, dot.LA's reporting team will tell the stories of great L.A. startups and tech companies.
I hope dot.LA can play another important role as we enter this new decade. At this moment, L.A. has a distinct advantage. We can go into this decade with our eyes wide open, and we can make intentional decisions about our values. We can create a shared culture that will see us through and beyond that explosive growth. We can learn from the other start-ups hubs that came before us, and ensure we don't make the same mistakes. We can -- and should -- prioritize diversity, equity and inclusion at the beginning of our growth, when it can become ingrained into how we run our businesses.
L.A. is hungry for dot.LA. When my co-founder and dot.LA CEO Sam Adams started to fundraise for the project, the interest was immediate. Around 100 people and companies in the L.A. tech scene have invested in our $4 million seed round. We have funding from traditional VCs, but also from a diverse base of companies and individuals. The L.A. Dodgers and Snap, Inc., are investors, as are entrepreneurs and executives from dozens of leading L.A. tech companies. You can see a full list here.
We are at the beginning of an incredible story. I'm happy that dot.LA will be here to cover it.
Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.
Subscribe to our newsletter to catch every headline.
Snap Says It Will Miss Earnings Targets, Slow Down Hiring
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Snap warned on Monday that it will likely report lower-than-expected revenues and profits this quarter—a revelation that sent the social media firm’s stock price plunging by 30%.
“The macroeconomic environment has deteriorated further and faster than anticipated,” Snap disclosed in a filing with the Securities and Exchange Commission. “As a result, we believe it is likely that we will report revenue and adjusted EBITDA below the low end of our [second quarter] 2022 guidance range.”
The Santa Monica-based company was already bracing for another challenging quarter due to economic headwinds like inflation and Russia’s invasion of Ukraine, which it said have harmed the digital advertising market. Snap, which generates virtually all of its revenue from ads, is also still grappling with Apple’s decision to restrict how users are tracked on mobile devices.
As a result of the gloomy outlook, Snap is set to slow down on hiring. The company now plans to hire another 500 new employees through the end of this year, compared to the 900 employees who have already accepted offers this year and the 2,000 people it added over the last 12 months, according to The Verge, which cited a memo from Snap CEO Evan Spiegel.
“Our most meaningful gains over the coming months will come as a result of improved productivity from our existing team members,” Spiegel wrote in his note to staff.
Snap’s shares subsequently fell more than 30% in after-hours trading, to $15.71 as of 4:45 p.m. Pacific Time. The company’s stock closed Monday’s trading at $22.47—down 52% since the start of this year and 73% off its 52-week high in September. (Disclosure: Snap is an investor in dot.LA.)
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Halsey Blasts Record Label for ‘Fake Viral’ TikTok Requirement
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
The singer Halsey has claimed that their record label is requiring TikTok momentum before letting them release new music, in comments that draw attention to the video-sharing app’s growing influence over the music industry.
In a TikTok video released Sunday, Halsey claimed the Astralwerks-Capitol label will not allow them to release their latest song until “they can fake a viral moment on TikTok.” Halsey played the song in the background as they said that “basically every artist these days” is stuck waiting for TikTok virality as they plan music releases. In a subsequent series of Tweets, Halsey said that their TikTok video ironically going viral has not yet resulted in a release date, despite the song having been ready for a month.
The response has ranged from people viewing the video as a disingenuous marketing scheme meant to gain sympathy to others expressing support for the musician.
“Our belief in Halsey as a singular and important artist is total and unwavering,” an Astralwerks-Capitol rep told Variety. “We can’t wait for the world to hear their brilliant new music.”
Other musicians have recently expressed similar complaints. Ahead of Adele’s 2021 album, the singer said she shot down her team’s request to share her new music on TikTok. But few in the industry have Adele’s reach, and artists like Florence Welch, Ed Sheeran and FKA Twigs have all taken to TikTok at their labels' behest.
In April, Lizzo released her latest single “About Damn Time” on TikTok with an accompanying dance; the audio has since been used in over 1 million videos on the app, while the song made it to no. 9 on the Billboard Hot 100 chart. Other music artists are using TikTok stars to promote their material, with singer Harry Styles tapping influencer Brittany Broski to take over his social media ahead of his recent concert.
As artists can now grow their audiences on social media without relying on traditional mainstream media, it’s clear that TikTok has disrupted the industry. Take Lil Nas X, who used the app to promote "Old Town Road" and was up for five Grammy awards this year. On occasion, a short singing clip can even lead labels to sign new artists, as was the case with Australian singer Peach PRC.
A viral moment on TikTok can also take an unknown song or music project to new heights. “The Unofficial Bridgerton Musical,” a passion project started on the platform, beat theater legend Andrew Lloyd Webber to take home a Grammy earlier this year. Having bought the rights to Universal Music Group’s catalog and launched a platform that would allow artists to monetize their music uploaded to the app, TikTok is certainly leaning into its industry impact.
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Activision Blizzard Workers Win Union Vote
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
Workers at Activision Blizzard subsidiary Raven Software won their labor union vote today—a move that certifies the first union at a major video game publisher in the U.S., and one that could potentially transform the Santa Monica-based game developer that Microsoft is paying $69 billion to acquire.
Twenty-two employees at Wisconsin-based Raven voted 19-to-3 in favor of ratifying their Game Workers Alliance union in a National Labor Relations Board-sponsored election on Monday. The Raven workers—who do quality assurance testing for popular Activision titles like “Call of Duty”—formed the Game Workers Alliance in January and proceeded with the vote after Activision refused to voluntarily recognize the union.
The vote marks the first time that employees at a AAA game publisher in the U.S. have successfully unionized their workplace. It could also be a key step toward unionizing the rest of Activision’s 10,000-person workforce—something that Raven labor organizers told dot.LA earlier this year is part of their larger plan.
“We respect and believe in the right of all employees to decide whether or not to support or vote for a union,” Activision spokesperson Talia Ron told dot.LA in an email Monday. “We believe that an important decision that will impact the entire Raven Software studio of roughly 350 people should not be made by 19 Raven employees.”
None of Activision’s major competitors, such as West Los Angeles-based Riot Games, have unionized employees. Across the entire video game industry, only indie studio Vodeo Games has a labor union—one which became the first certified game workers’ union in North America last year.
“This is a huge win for not only the gaming industry but AAA gaming, because this is the first studio you're seeing out of a AAA [publisher] actually unionizing,” labor organizer and former Activision quality assurance tester Jessica Gonazlez told dot.LA.
Pro-union Activision employees have long felt that an organized workplace could provide the muscle they need to address issues that have plagued the company and their industry at large—from long, grueling work hours to sexual harassment and discrimination. “I'm very, very hopeful that this is going to be part of a larger wave of unionizing in the video game industry as a whole,” Gonzalez added.
While Microsoft executives have said that the Seattle tech giant won’t stand in the way of union efforts at Activision, the game developer has taken steps perceived as anti-union among its workers—such as leaving Raven Software employees out of a pay bump for quality assurance testers and proposing contract language that would prevent workers from organizing. Raven workers began organizing after walking off the job in December in protest of Activision’s decision to lay off 12 quality assurance contractors.
In a statement, Sara Steffens, secretary-treasurer for the Communications Workers of America labor union backing Raven’s Game Workers Alliance, said “Activision did everything it could, including breaking the law, to try to prevent the Raven QA workers from forming their union.”
“Quality assurance workers at Raven Software are bringing much-needed change to Activision and to the video game industry,” Steffens said. “At this critical time for the company and its employees, these workers will soon have an enforceable union contract and a voice on the job.”
- Labor Union Urges SEC to Investigate Activision Over Filing - dot.LA ›
- Activision Leaves Union Workers Out of Game Testers' Pay Raise ... ›
- Microsoft Says It Won't Block Activision Labor Unions - dot.LA ›
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him