COVID-19 created a new normal that has upended work, life and finances and the reality is that everyone is just going to have reshuffle how we live, recalibrating employee expectations and creating more space for family.
That's the takeaway from dot.LA's strategy session on Tuesday with clinical psychologist Crystal Clements, Advekit chief executive and cofounder Alison LaSov and venture capital firm Crosscut Venture's managing director Brian Garrett. The panelists admitted they have all suffered from some anxiety due to the economic downturn and have found themselves reprioritizing their lives and looking for comfort in routines.
They have all found hope in connecting remotely with friends, family and in the generosity of others — whether that's founders taking pay cuts, or merely realizing that everyone is in this together in Italy, England, New York or Los Angeles.
"Accepting this is half the battle, this is our new normal," LaSov said. "I know a lot of founders I speak to are really hard on themselves because they can't quite figure out how to make the adjustments quick enough. But I think the more that we can remind ourselves that we're doing the best that we can. This is unprecedented for all of us, this global anxiety that we're all experiencing, so just having some self compassion and acceptance during this time it's really important."
Clements said that because the crisis is still new, many of her clients are in triage mode figuring out what to do about money, their kids who are at home, and their own businesses as everyone is forced to stay home to avert the spread of the deadly disease. But, Clements said as the new reality sets she would advise people to find peace in their spirituality and look inward for direction during a very uncertain time.
"This period might last a few months. It might last — who knows, but there will be an end," she said. "You want to figure out who you want to be during this time, what are your values, what are you standing for, and strengthen them."
Garrett, whose Santa Monica-based firm is in the process of deploying $125 million in its fourth fund, said he isn't pushing as hard to raise funds now and is instead working with his portfolio companies and founders to weather the storm.
"My philosophy has been 'go with the flow and get as much done as I can but also realize right now'," he said. "Nothing else matters in my business world, in more than just taking care of my portfolio companies, taking care of those founders and trying to support them in any way I can."
Garrett could be an exception. Some managers react just the opposite, micromanaging their remote employees, fearing their productivity has dropped. Meanwhile employees are nervous they are going to lose their job, as unemployment skyrocketsin the midst of the recession.
"It's been very stressful for some people," Clements said. Mangers and their employees should be talking about what they need and in the meantime, she said, be a bit more forgiving.
"It's natural for an entrepreneur to potentially micromanage the situation or believe that they need to stay more on top of things (but) at the end of the day I don't think that's what employees want," Garrett said. "I think they want to believe that their bosses trust that they're contributing to the best they can to the success of the business."
While working from home can be a dream come true for some, it has also lengthened the work day for some.
According to NordVPN, a personal virtual private network service provider, U.S. workers have seen their average workday grow by 40%, adding an extra three hours to their days, or the largest jump worldwide. Meanwhile, the UK, France, Canada and Spain have seen a two hour increase in the length of their workdays.
Garrett said that it's key right now to for employers to be leaders and "facilitate a culture of trust" and empower their workers — "know that they're busting their butts" trying to do the best in this brand new world so that business can continue. He also recommended leaders be more empathetic to the fear and anxiety employees are facing and, as a leader, communicate what efforts are ongoing to extend runway and talk with investors.
"I've seen over the last week or so executive teams making a decision to take pay cuts across the board with a spirit of, 'we're all in this together so let's suffer slightly through our current income to get by, but not have to cut jobs, not have to give up X percent of our headcount,'" Garrett said. "And so we'll all suffer together to still try to achieve the goals."
Strategy Session: Coping During Quarantinewww.youtube.com
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During the discussion, Brian Garrett, managing director of Crosscut Ventures, shared a spreadsheet of free mental wellness offerings that individuals and companies can take advantage of.
Moderator: Tami Abdollah, Senior Reporter at dot.LA
Speakers:
Brian Garrett, Co-Founder and Managing Director of Crosscut
Brian Garrett, Co-Founder and Managing Director of Crosscut
Brian started Crosscut in early 2008 with a vision and conviction that the SoCal tech ecosystem would evolve into what it is today. He feels very lucky to have been involved with so many amazing entrepreneurs over the last 9 years that have become the foundation of LA Tech.
During the early days of CrossCut, Brian went back into a full-time operating role with a Public-company turnaround at Quepasa.com before co-founding vertical eCommerce brand StyleSaint.com. After surviving with the equivalent of two full-time jobs for roughly 6 years, he was ecstatic to see L.A. and CrossCut get the attention of institutional capital, which enabled CrossCut to scale into a "real" fund with $75M raised for CrossCut 3 in 2015. This milestone finally enabled Brian to do what he loves most - working full-time with early-stage entrepreneurs from conceptualization to scale, turning their ideas into products and companies.
Alison LaSov, Co-Founder & CEO at Advekit
Alison LaSov, Co-Founder & CEO at Advekit
Alison is a Licensed Marriage & Family Therapist and CEO of Advekit, an online platform that makes Mental Health treatment accessible and affordable for patients seeking therapy. Advekit is changing the way people access mental health treatment, by matching clients with therapists best suited to their needs and helping them pay for therapy. As a licensed clinician, Alison is dedicated to the mission of de-stigmatizing mental health and simplifying the process of finding a therapist. Alison is a Los Angeles native and earned her B.A. from UCLA and her M.A. from Pepperdine University. www.advekit.com
Dr. Crystal Clements, Clinical Psychologist with Here Counseling
Dr. Crystal Clements, Clinical Psychologist with Here Counseling
Dr. Crystal Clements is a Clinical Psychologist with Here Counseling, a co-practicing community of independent therapists. Her teletherapy and in-person Downtown LA practice focuses on high-functioning individuals experiencing anxiety and depression. She has worked with hundreds of executives and emerging professionals across Los Angeles. Prior to working at Here Counseling, Dr. Clements worked with Sync Counseling Center, Cal State Fullerton, and Biola University. She also taught psychology courses at Antioch University and East LA Community College.
Dr. Clements received her PhD in Clinical Psychology with a focus on Family Studies. She completed her dissertation on understanding the relationship between resilience, childhood trauma, attachment style and coping skills. She received her B.A. from the University of Pennsylvania in Communications.
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The survey found 60% of the respondents, primarily women, were balancing increased caretaking roles with work or school responsibilities. And while caretaking responsibilities grew, 49% of respondents said their workload also increased during the pandemic.
“The pandemic threw a wrench into lots of folks' experiences both professionally and academically,” said Kathryne Cooper, a health tech investor who sits on the advisory board of WiSTEM. “So we need to acknowledge that.”
In the L.A. area, an increasing number of childcare startups are aiming to address this massive challenge that is a growing national crisis. The U.S. has long dealt with a crippling childcare infrastructure plagued by low wages and a labor shortage in preschools and daycares, but the COVID-19 crisis made it worse. During the pandemic, women left the workforce due to the lack of childcare and caretaking resources. By 2021, women made up the lowest percentage of the workforce since 1988, according to the National Women’s Law Center. Despite the pandemic forcing everyone indoors, caretaking duties fell disproportionately on women.
“I almost actually left my job because everything that I looked at was either waitlisted or the costs were so astronomical that it probably made sense for me to stay at home rather than pay someone to actually look after my child,” said Jessica Chang, the CEO of childcare startup WeeCare.
Brella's Playa Vista-based childcare center lobby.Photo courtesy of Brella
The Marina del Rey-based WeeCare, one of the startups that helps people open their own childcare facilities, announced it raised $12 million in April (to go along with an additional $5 million in bridge funding raised during the pandemic). The company helps people build daycare centers and works with employers to provide access to WeeCare centers and construct child care benefits programs.
Some of these startups strive to boost the number of daycare centers by helping operators with financial costs, licensing fees and scheduling. Wonderschool, a San Francisco-based child care startup, raised $25 million in January and assisted with hundreds of childcare facilities in L.A.-based Playground, which raised $3 million in seed funding last year per PitchBook. Playground acts as an in-house platform for childcare providers to communicate with staff and parents, track attendance, report student behavior and provide automatic invoicing services.
L.A.-based Brella, which launched in 2019, raised $5 million in seed funding in January to create a tech-enabled daycare scheduling platform that could meet the demand of flexible childcare as parents navigate a hybrid work environment, and recently opened a new location in Hollywood. The startup aims to address the labor shortage among childcare workers by paying its workers roughly $25 an hour and offering mental health benefits and career development opportunities for its educators.
“It's this huge disconnect in our society because these are really important people who are doing arguably one of the most important educational jobs,” said Melanie Wolff, co-founder of childcare startup Brella. “They often don't get benefits. They don't have a lot of job security.”
Venture capital funding has poured into the relatively new childcare sector. A slew of parent-tech companies aimed at finding flexible child care and monitoring children saw $1.4 billion worth of venture investments in 2021, according to PitchBook, largely to meet the demands of parents in a pandemic era who have more flexible work commutes and require more tech-enabled solutions.
“I think a lot of it has to do with what employers expect for workers,” said Darby Saxbe, an associate professor of psychology and family relationships expert at USC. “There's still a lot more stigma for men to build their work around caregiving responsibilities–there's a lot of evidence that men are often discouraged from taking paternity leave, even if it's available.”
WeeCare is one of several startups updating the childcare space with technology and flexibility.
Photo courtesy of WeeCare
Childcare benefits are also becoming a more attractive incentive as workers grapple with unorthodox work schedules in a hybrid setting.
“Employers, because of COVID, were having a hard time retaining and recruiting employees,” said Chang. “And they were actually incentivized to actually find a solution to help the employees.”
WeeCare primarily partners with employers of essential workers, like schools, hospitals and grocery stores, and the benefits programs account for the majority of WeeCare’s revenue.
Childcare works are part of a massive labor shortage in caretaker roles that also include nurses, and health aids for the eldery. These workers, which allow women to maintain careers in STEM and other high-paying industries, are vital, according to Saxbe.
“Women can advance in the workplace,” Saxbe said. “But if there's no support at home and there is no one who is helping take care of kids and elderly people, women can't just advance in a vacuum.”
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