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XEaze Adds LA-Based Cannabis Startups to Its Equity Program and Platform
Tami Abdollah was dot.LA's senior technology reporter. She was previously a national security and cybersecurity reporter for The Associated Press in Washington, D.C. She's been a reporter for the AP in Los Angeles, the Los Angeles Times and for L.A.'s NPR affiliate KPCC. Abdollah spent nearly a year in Iraq as a U.S. government contractor. A native Angeleno, she's traveled the world on $5 a day, taught trad climbing safety classes and is an avid mountaineer. Follow her on Twitter.

More than a year ago, Darius Kemp, then a community manager at cannabis delivery app Eaze, realized the platform didn't have any Black-owned products on their menu.
Today he is Eaze's head of equity and change, spearheading a program for change and to prevent that from ever happening again.
"Eaze is the largest legal marketplace for cannabis and because of that, it's our responsibility to help correct the governmental and societal problems created by the war on drugs and the over incarceration of Black & brown bodies," Kemp said in an interview with dot.LA. "It's how you fight racism in the long run, (you) create communities that are self-sustaining, that don't depend on the oppressor."
As a continuation of that effort, the San Francisco-based company announced Wednesday that it is expanding its social equity program menu into Los Angeles, featuring local cannabis brand products owned by Black people and people of color.
Eaze's platform could go a long way to evening the playing field, essentially putting a "small Black soda company next to Pepsi and Coca-Cola," Kemp said.
Localities across California have worked on criteria for social equity licenses, aiming to prioritize people underrepresented in the industry for cannabis-related opportunities. The rules for each locality are different, but all social equity brands that take part in Eaze's program must have a social equity license or be actively engaged in the application process.
Eaze's Social Equity Partners Program provides social equity brands with "wraparound" financial and operational support to help them scale and become sustainable, including financing and payment structuring, discounted partner portal data analytics, access to Eaze's supply chain, and marketing and PR support. Since last fall, social equity brands have sold nearly $1 million in products on Eaze's platform.
The social equity partners menu already includes Northern California brands Cloud 9, KGB Reserve and SF Roots, which debut in Los Angeles Wednesday along with new L.A.-based brands dreamt and Blaqstar Farms, plus Bay Area-based James Henry SF and Oakland Extracts.
Bryant Mitchell is the founder of L.A.-based Blaqstar Farms.
L.A.-based Blaqstar Farms was founded in 2012 by Bryant Mitchell when only medical marijuana was allowed locally. They worked to provide a medical-grade, non-pesticide flower. Mitchell was raised "with a foot grounded very deep in social injustices" during the war on drugs, he said. He watched family members go to jail. His father was the first Black police officer in Orange, Texas, another factor in making him who he is today.
"I always tell people, 'I'm a social equity candidate, but I want to be the guy known to bring one of the best experiences in cannabis', and that's what we strived to do," Mitchell said.
Eaze's platform has handled over 6 million deliveries and boasts over 600,000 users. It is a very large stage for what are often smaller companies.
"People are hesitant to deal with smaller brands," Mitchell said. "We're not looked at as prudent; we're looked at maybe more of a risk to deal with, as opposed to a benefit. (But) when a company like Eaze cosigns and does what Eaze has done with Blaqstar, it does validate the company in many ways."
Mitchell said Blaqstar has never raised funds and so doesn't have the deep pockets usually necessary for the exposure, marketing and backing that Eaze brings.
"I can't make light of the amount of people, the amount of resources, the amount of money, the amount of marketing, that I've personally seen Eaze put in," Mitchell said.
Blaqstar is selling some of its homegrown flower and pre-roll products on the app primarily in Southern California until it can scale up for larger distribution.
"A lot of people see social equity and they're all approaching it in different ways, and no one is doing it exactly right yet, but you appreciate the companies like Eaze that are trying to get it right and making the sort of effort to do it," Mitchell said.
dreamt's founder first started using cannabis as a sleep aid while studying for her PhD at the University of Southern California, but found it ineffective.
As most large banks continue to shy away from cannabis — it's still illegal on the federal level — access to capital is even more of a challenge for entrepreneurs who want to work in the industry. That's why Eaze last September also launched Momentum, a business accelerator focused on helping underrepresented cannabis business founders.
Carolina Vazquez Mitchell's (no relation) company was in its first cohort, and her brand dreamt is part of the new social equity partner menu unveiled Wednesday. Vazquez Mitchell first started using cannabis as a sleep aid while studying for her PhD at the University of Southern California, but found it negatively impacted her breathing or was ineffective.
Years later, in 2019, she would go on to found dreamt, a cannabis product dedicated to improving sleep with science. It's the first brand-line for L.A.-based Ciencia Labs, a company co-founded by Vazquez Mitchell, who also serves as its chief scientific officer.
"As you can tell from my accent, I'm not from here, I came here 10 years ago, I don't have an MBA, I didn't start a business before, and my background is in science," said Vazquez Mitchell, who hails from Guadalajara, Mexico, and originally worked in the world of genetics and pharmacology.
Carolina Vazquez Mitchell's company dreamt is part of Eaze's new social equity partner menu.
Vazquez Mitchell said she is trying to use science to make cannabis products better, even if that means disrupting existing cannabis culture by making a pharmaceutical-like product to help with sleep.
"Cannabis helps, but it's not perfect," Vazquez Mitchell said. For example, it impacts REM sleep, which is essential for memory, learning and creating new synapses for a healthy brain and a healthy sleep cycle, she said. dreamt added additional ingredients to synergize with the cannabis to improve upon sleep without the negative drawbacks. The company's vape pen, and tincture are available on the menu; it's also created a drinkable shot and is working on a gummy.
"I'm an immigrant, I'm a woman, I look very Mexican," Vazquez Mitchell said. When she arrived as a researcher at the University of Southern California, her "first challenge" was understanding English. "Not a lot of people believe that a Mexican, with broken English, will be successful in science or any other industry."
But she worked hard to prove them wrong. She went on to create products for Pepsi, Quaker, Taco Bell and Gatorade as a food scientist and has developed more than 50 cannabis products, including dreamt. Last November, she landed a $50,000 grant in November from Eaze as part of its Momentum program.
Momentum is announcing applications for its second cohort this fall, said Eaze spokeswoman Elizabeth Ashford.
"I'll throw the gauntlet out to MedMen, Harvest, Caliva and everyone," said Eaze's Kemp, calling out other major cannabis companies. "Give me a call or go out and do your own thing (for social equity). There's no secret sauce here. There's basic business and real social impact."
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Do you have a story that needs to be told? My DMs are open on Twitter @latams. You can also email me at tami(at)dot.la, or ask for my contact on Signal, for more secure and private communications.
Tami Abdollah was dot.LA's senior technology reporter. She was previously a national security and cybersecurity reporter for The Associated Press in Washington, D.C. She's been a reporter for the AP in Los Angeles, the Los Angeles Times and for L.A.'s NPR affiliate KPCC. Abdollah spent nearly a year in Iraq as a U.S. government contractor. A native Angeleno, she's traveled the world on $5 a day, taught trad climbing safety classes and is an avid mountaineer. Follow her on Twitter.
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TikTok Parent ByteDance Eclipses $1B in Mobile Games Sales
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
TikTok parent company ByteDance’s big bet on mobile gaming is paying off.
The Chinese tech giant’s growing portfolio of mobile games has brought in more than $1 billion in revenue over the past 12 months, according to a report by data analytics company Sensor Tower, which examined player spending from Apple’s App Store and Google Play dating back to June 2021.
ByteDance has invested heavily in gaming in recent years, establishing its Nuverse game development and publishing unit in-house and acquiring other gaming companies. Those investments have yielded successes like its most downloaded and most lucrative title, “Mobile Legends: Bang Bang,” which generated 78 million downloads and $318 million in revenue in the past year.
While the company’s mobile gaming revenues climbed 16% year-on-year, it still has some way to go before catching up with Chinese industry giants like Tencent and NetEase. Those firms’ mobile gaming revenues hit $7.9 billion and $3.1 billion, respectively, in the same period, according to Sensor Tower data cited by CNBC.
Still, ByteDance’s growth indicates that it is becoming a major player in the industry. “It’s built up its games operations so quickly that it’s already becoming a significant mobile games publisher, particularly in China and Asia,” Sensor Tower Mobile Insights Strategist Craig Chapple told CNBC. “It has a long way to go to catch up with heavyweights like NetEase and Tencent, of course, but it’s moving in the right direction.”
Sensor Tower noted that ByteDance’s largest gaming market was Japan, which accounted for roughly one-third of its total mobile gaming revenue and was followed by China and the U.S. According to CNBC, ByteDance has needed to grow its gaming platform outside of its home country due to China’s regulations around the industry, which have included restricting the time that children can play online games and only recently lifting a freeze on the monetization of games.
It is still unclear whether ByteDance will extend its gaming strategy to TikTok, which is working to solidify itself as an entertainment platform. The Culver City-based video-sharing app denied a report last month that it was testing games on the app in Southeast Asia, but was not drawn on whether it would expand into gaming in the future.
Gaming has increasingly drawn the attention of tech and entertainment companies like Netflix, which has committed to growing its library of titles amid its challenges in holding onto subscribers. The streaming giant’s gaming push has thus far earned it 13 million global downloads, according to Sensor Tower.- Bytedance, TikTok's Chinese Owner, Is Still Causing Concerns - dot ... ›
- TikTok Owner ByteDance Eyes the Virtual Reality Market - dot.LA ›
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Netflix Turns To Asia To Boost Its Stalled Subscriber Growth
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Netflix will invest more in Asia in a bid to revive its sluggish subscriber growth, betting on the lone region where the company added customers during an otherwise disappointing first quarter.
Bloomberg reported Monday that the streaming giant will grow its investment in Asia despite plans to reign in spending overall across the company. That will include financing the production of local films and series for that market, Tony Zameczkowski, Netflix’s vice president of business development for Asia Pacific, told the news outlet.
The streaming service has lost roughly 70% of its market value this year, due in large part to the company losing customers for the first time in a decade last quarter. Things aren’t expected to improve in the current second quarter, either with Netflix predicting a net loss of 2 million subscribers.
But Asia is the one market where Netflix has made gains this year, adding 1.1 million subscribers during the first quarter. The company will likely try to reproduce the success it found with South Korean hits like “Squid Game”—Netflix’s most-watched show ever—and “Hellbound,” as well as ramp up its Japanese anime portfolio.
Still, the Asia region presents political and profit challenges, such as countries seeking to restrict certain content within its borders and lower revenue per customer compared to North American subscribers, Bloomberg noted.
Facing heightened competition from tech and legacy media giants, Netflix is trying all sorts of things to remain atop the streaming market. It’s planning to crack down on password sharing, introduce advertising and expand into gaming to add or hang onto paying customers.- 'Squid Game' Helps Netflix Add 4.4 Million Subscribers in Q3 - dot.LA ›
- The Latest Signs of Netflix's Loosening Grip - dot.LA ›
- While Netflix Reels, Disney Plus Adds Another 7.9 Million Subscribers ›
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Kid Cudi Is Betting Artists—And Fans—Want Live Shows on Their Smartphones
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Live performance app Encore, co-founded by rapper Kid Cudi, wants to put concerts in people’s pockets.
The Culver City-based company is among a bunch of virtual concert startups to emerge as the pandemic forced musicians to cancel or postpone in-person shows. But unlike competitors that are producing shows for virtual reality headsets or putting pay-per-view concerts on computers, Encore is betting fans will watch their favorite artists on smartphones. Think of it as a higher quality Instagram Live, with artists performing before augmented reality (AR) backgrounds and video chatting with fans.
A screenshot of Encore's Studio app for iPhone.
Photo courtesy of Encore
“What's disruptive about what we're doing is it is mobile live performance,” Encore co-founder and CEO Jonathan Gray told dot.LA. “It's free [for the artist] in your pocket, everywhere you go. And I think that's ultimately the vision of the company.”
Founded in 2020, the startup previously required artists to use both an iPad and iPhone to set up a show, with the more powerful tablets ensuring better production quality. But the iPad requirement proved to be a barrier for artists who couldn’t afford one, Gray said. Encore brings artists to its physical studio to perform on a greenscreen stage, too, but the company wants Encore shows to feel less like formal productions. They’ll ideally be something an artist does casually—and frequently—to engage with fans and make money in a lower stakes environment.
“The vision of the company, and the way we will get scale, is with artists doing stuff on their own,” Gray said. “I think as soon as it's on your phone, as soon as you can be going live in a minute, you're totally changing what it means to go live.”
Admission is cheap, but Gray said fans collectively spend a lot of money during a show. Middle-tier artists who have relatively smaller but engaged fan bases have racked up several thousand dollars during an Encore show—without booking a venue or hiring a production team.
“There's this completely untapped part of the music industry that has tons of engagement, but the engagement is on social [media],” Gray said. “Ultimately, your superfans can only stream on Spotify so many times. And even though you have super fans, how many of them are going to show up to a single city on a single night? Not that many.”
The new Encore Studio App lets artists design AR stages, add custom artwork and incorporate visual effects to turn basic spaces into more visually compelling backdrops. Other features include live polls, “backstage pass” video chats, and “clap goals,” in which artists can, for example, entice fans to spend more to hear new music.
Encore has raised $9 million in seed funding so far from investors like Battery Ventures, 468 Capital and Parade Ventures. The company has 14 employees and has facilitated 200 live shows since its first app went live in February. Roughly 2,000 artists have registered with Encore, which shows performers are interested but haven’t tried it, Gray said. That’s a big reason why the company is removing the iPad obstacle.
“You can actually get from downloading the app to having your own AR world and going live in like two minutes,” Gray said. “Before—it was not two minutes.”
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.